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When deciding to build a new website, or to revitalize an
existing web site, many questions about the process and final
outcome arise.
At Parallax Design Group, we have over 10 years
experience in web design and multimedia. We can answer your
questions and concerns honestly. We believe in creating a
strategy that makes the most of your investment.
Here are just a few of our most frequently
asked questions.
The answer to this becomes evident
when you consider how we all choose among competing businesses.
If you walk into a place of business and see that things
are not cared for, or that things seem to be very disorganized,
you probably won’t want to work with that company.
The same principles apply on the web. When people visit
a website that has a poorly designed interface, they don’t
receive a good impression of the business. They may feel
that this is not a "real" business. They may
not even feel comfortable giving out credit card information
on a website that looks like it might not be here to stay.
Many people may decide to go elsewhere. Such a website
may in fact belong to a wonderful business with the finest
quality products and services. But the owners have underestimated
the importance of good design. If a business chooses the
false savings of having a website with poor design quality
, people may assume there is poor quality to the
corresponding products and services. Simply put, first
impressions are important! To return to our original metaphor,
we feel the quality of your website’s design compares
to that of a store front. Imagine two businesses side
by side: one is beautiful and well kept, and the other
is dilapidated and poorly kept—which one are you
more likely to do business with?
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There are many ways that you can get
noticed on the web. First and foremost, Parallax can create
striking and attention grabbing design. In addition, we
design your site to be search engine friendly. Our hosting
packages include online stats available at all times to
view and analyze your traffic. We offer a wide variety
of options to get you noticed on the web. We have specialist
in the exciting field of Search Engine Marketing, with
the latest info on hand on how to optimize your website. It is also important to know
that search engines such as Google and Yahoo are now basing
their rankings in part on a web site's quality of design
and structure. This is just one more example of why design
is important to your web site.
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| Every kind! The Internet has become
a modern day yellow pages for businesses around the world.
Many people will look up a business on the web to find
out more before they visit the business physically. Whether
you are a merchant who wishes to sell products online,
or a small company wanting a simple web presence to make
you more identifiable to the public, Parallax has a full
line of services that can be packaged and tailored specifically
to your needs. |
One of the most common mistakes in web design is to
alienate your visitors by having a "changing"
or "disappearing" navigation system. If a web
site has buttons that change order, placement, or simply
disappear when visitors are navigating through the site,
visitors will find this confusing and frustrating. Another
common mistake in web design is to build a wonderful content-rich
site without careful consideration for design. It's important
to realize that if your site design says "mediocre,"
visitors may assume your content is also "mediocre."
Visitors may not bother to look at your site, even if
it has excellently prepared content. In marketing, first
impressions are very important, and this applies to the
web as it does to any other medium.
Finally, one of the worst mistakes that web sites commonly
make is to literally send visitors away from the site
before they have had a chance to explore. If your web
site has links that are not set to open in a new window,
but rather to replace your site in the browser window,
you are getting rid of your website visitor. Once the
visitor has left your site, they may very well never return.
This means that you have lost your hard-won traffic and
are just serving as a gateway to another site. This is
one of the many things that Parallax carefully considers
when developing your website.
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Good Navigation allows a visitor to intuitively know
where to find things on your site. Clearly visible and
well labeled buttons will help a visitor to know just
where to find all the valuable information that you
are presenting. Many people don't consider the learning
curve of a website: when a visitor first comes to your
web site, they don't know how it works. They don't know
where any of the content that they're looking for may
lie. There is a learning curve for each visitor until
they are fluent in working your website. This is where
professional understanding of usability and navigation
techniques come into play. Users can easily get lost
in a poorly designed site and can miss valuable information
or just leave out of frustration. A good rule of thumb
is that your user should be able to navigate FROM anywhere
in the site TO anywhere in the site with as few clicks
as possible. They should never have to use the "back"
button. Through elegant, simple, and intuitive design
and site structure, Parallax can help you to make your
visitor's experience as simple and straightforward as
possible, ensuring that your content will be seen.
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